• Mon. Sep 25th, 2023

Kamloops fashion designer featured in Vogue launching streetwear line

Dec 12, 2021

A Kamloops fashion designer whose pieces have been featured in British Vogue and showcased in Paris and New York Fashion Weeks has her sights set high.Delayne Dixon, CEO of her own fashion brand with the same name, Delayne Dixon, is working on a genderless streetwear line she’s hoping to launch in February or March, 2022.After graduating from the Art Institute of Vancouver with a fashion design degree in 2012, she originally started designing clothes part-time.Dixon didn’t know how to sew until she went to design school and it was a love of music and fashion that initially drew her to the industry. Her academic advisor put her in a program to learn about all aspects of the fashion industry and in her second year, she began a full design program.Through the Vancouver program, she created connections allowing her to take part in New York and Paris Fashion Weeks. In Britain, she also sells her clothing with the retailer Wolf and Badger, based in London, U.K.In 2020, her clothing was featured in a three-month campaign with British Vogue.“It’s every fashion designer’s dream to get into Vogue at least once in their life and I actually used a full Kamloops team for our editorial.”The makeup artists, models and hair designer were all from Kamloops, she said.In the last year, she’s been trying to advertise more in Kamloops since her audience has been international. She’s designed clothes for goth rocker Marilyn Manson and Canadian singer Serena Ryder.“My business has just grown organically, I do run it by myself. In the next few years, I’m hoping to get a team,” Dixson said.READ MORE: Gucci launches Vault vintage site during Milan Fashion WeekClothing purchased through her website is made to order and she focuses on a more sustainable fashion approach, using recycled or unused warehouse fabric and carbon-neutral shipping, meaning a portion of sales is used to promote local green projects where the customer is located, she said.“People think my job is so glamorous but no, it’s hard work man. You have to do customer services and emailing and the sewing and ordering the fabrics, so it’s definitely not glamorous most of the time,” Dixon said. “At Paris Fashion Week, I was sitting backstage eating a sandwich.”She may be a fashion designer but spends most of her time in comfy clothing. She’s loving the on-trend wide-leg jeans and athleisure wear.“My genderless brand, I’m matching sweaters and joggers sets in earth tones. You can just throw over a trench coat and it looks chic,” Dixon said.She also recently launched a collection with SHEIN, one of the world’s fastest growing internet retailers. Widely criticized for mass-producing cheap clothing promoting a throwaway culture, Dixon said she was initially hesitant about working with them but the company was open to using her own suppliers and sources for fabrics.“I do think it’s good that they have a program where they can support independent designers because that can give us a lot of exposure,” Dixon said.Dixon hopes designers with a focus on green fashion practices will encourage large companies like SHEIN to pursue more earth-friendly fashion models.“I think in the next five years, it’ll definitely be a good shift (away) from fast fashion. Even the bigger brands like Chanel and Gucci are recognizing the shift that’s happening in the market,” Dixon said.To see more of Dixon’s clothing, visit her website. To contact a reporter for this story, email Carli Berry or call 250-864-7494 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.We welcome your comments and opinions on our stories but play nice. We won’t censor or delete comments unless they contain off-topic statements or links, unnecessary vulgarity, false facts, spam or obviously fake profiles. If you have any concerns about what you see in comments, email the editor in the link above.